Let’s Give People Something They Remember.

I learned it the hard but fun way in the music industry. Do it yourself. Nobody’s gonna do it for you. But most importantly, I learned the power of being part of a team - an unstoppable unit - with a shared goal.

I still believe in that ethos. I still work that way. The stage just looks a little different today.

After 14 years in branding, marketing and PR, I know how to build a brand, shape a message and get the word out. From Danish design and lifestyle to international B2B and industry.

Different worlds, same ambition: make it matter.

This page highlights some of my work and experience.

Enjoy.

Selected Projects & Campaigns

Experience

Mutebox

Head of Brand & Marketing
Nov 2024 - Sep 2026

Responsible for leading the complete brand- and marketing transformation of Mutebox’s, from startup to an established Danish design brand.

  • Contribute to company-wide decision-making as part of the leadership team

  • Led the complete rebranding of Mutebox, incl. brand strategy, visual identity, and website

  • Own data driven performance marketing and lead generation with clear KPIs like CPL and CPM

  • Advertising on META, LinkedIn, Google, and print

  • Analyzing performances across channels

  • Drive cross-functional projects and stakeholder management

  • Owned annual marketing budget and allocate resources to maximize effectiveness

  • Product launches and prioritization across the portfolio

TONI Copenhagen

Head of Brand, Marketing & PR
Feb 2023 - Oct 2024

Headhunted to increase brand awareness and strengthen the position of this forgotten legacy brand. With compelling storytelling, I was responsible for turning brand and product priorities into campaigns and activations across paid, owned and earned media.

  • Developed and executed brand and communication strategies focused on storytelling

  • Increased Share of Search by 25%, strengthening brand visibility and market relevance

  • Secured national features in leading publications, incl. Børsen, JP Finans, Politiken, Euroman

  • Led agency relationships and external partnerships to ensure consistent brand execution

  • Portfolio roadmap planning and product launches incl. DÉCA

BMI Group Danmark

Brand & Activation Manager
Jun 2021 - Feb 2023

Made a deliberate transition from Danish design to a highly data-driven international industry. Part of the Danish leadership team and responsible for marketing campaigns, product launches and brand activities, working closely with Sales.

  • Leadership responsibility, including team coordination

  • Branding and marketing across B2B segments

  • Planning and execution of integrated campaigns

  • Owned product launches and commercial prioritization

  • International collaboration with multidisciplinary stakeholders

  • Owned annual marketing budget

  • Led the relaunch of two large products; BMI RoofPro and the lightweight roofing tile, B&C 30 Ergo

  • Winner of “Byggeriets Arbejdsmiljøpris 2022” for B&C 30 Ergo

Vipp

Global PR & Communication Manager
Aug 2014 - Oct 2020

Learned the art of storytelling from the team that turned a simple bin into an international design icon displayed at MoMA in New York. Responsible for PR, storytelling and external communication.

  • Brand building, PR, storytelling and strategic communication

  • International media features in Monocle, Wallpaper*, Wallstreet Journal, FAZ (DE), NZZ (CH), D2 (NO)

  • National features and portraits in Børsen, JP, Politiken, Berlingske, Euroman

  • Vipp kitchen featured on Go’ Morgen Danmark TV 2

  • Brand collaboration with Mikkeller: Vipp 80th anniversary beer

  • Appearance of Vipp in ‘Virkelighedens Arvinger’ on DR2

  • Co-developer of Vipp Hotel

  • Organizer of valuable collaborations with influencers

  • Video production (idea, recording, clip, music): Vipp Through the Decades: https://www.youtube.com/watch?v=Mr9I3tKv1Ro

Broadway Killers

Lead singer, songwriter, bass player
Apr 2010 - present

From D.I.Y. to Bad Religion’s darlings.
We’re a Danish three-piece punk rock band that believes in two things: great songwriting and intense live shows. Find out on Spotify.

  • Tree EPs releases

  • Two album releases

  • Tours in Germany and Denmark

  • Tours with Bad Religion, Beatsteaks and Anti-Flag

Contact

Curious what a former punk rocker turned strategic brand builder can do for you?

About

Name: Jakob Thalund Møller

University degree: Cand.ling.merc from Aarhus BSS

Residence: Aarhus, Denmark

Family: Wife and two kids

Fun fact: I spent two years living in Aasiaat, Greenland, with my family as a teenager.

Skills

Brand Mangement

Marketing

PR & storytelling

Project Manager

Leadership