The Repositioning of Mutebox

Mutebox 2.0

Tasks

  • Responsible for leading Mutebox’s transformation from a start-up into an established Danish design brand across Denmark and Sweden.

  • Define the strategic direction together with key decision-makers

  • Identify and select the right agencies and creative partners

  • Own the project and budget from start to finish

  • Align internal teams and external stakeholders throughout the process

  • Planning photoshoot

  • Copywriting and content creation

  • Video and image editing

  • Implemented all website content using Sanity CMS

Results

  • Fully focus on architects and interior designers

  • Creative executing with Scholz Agency

  • Rebuilt the brand from the ground up, including:

  • New visual identity

  • New tone-of-voice

  • New logo

  • New website

  • New image and file-bank

  • +400 relevant MQL and leads in 5 months

  • Increase downloads of files with 130%

Objective

Mutebox needed a complete transformation. From a start-up selling acoustic booths to a Danish design brand offering a broader range of acoustic design solutions.

At the same time, we shifted our focus from B2C to B2B, targeting architects, interior designers and decision-makers in larger companies.

  • An image of the Float House.
  • An image of The Float House.

Before We Changed Everything

This is where we ended.

Created with a clear strategy, amazing teamwork, and creative masterminds.