Experience the World of Vipp

Vipp Hotel

Objective

What does it feel like to live with Vipp and experience our design philosophy in real life?

How far can we stretch the brand, and invite people to experience our products before deciding to buy them?

My Tasks

  • Help define the concept

  • Build global awareness and strengthen Vipp’s positioning as an international design brand.

  • Led the international PR strategy

  • Influencer partnership

  • Pre-pare and host openings events

  • Planning and executing the video-shoot of the Vipp Shelter

Results

  • Launching the Vipp Hotel: A collection of carefully curated spaces, created in collaboration with talented architects and designers

  • Worldwide press coverage with an estimated advertising value of DKK 3 million

    Reach 2-3 millions people across leading design, lifestyle and news publications worldwide

  • Full opening events

  • Released the Vipp x Mikkeller 80th Anniversary Beer for the opening of the Vipp Chimney House

Press

Explore a curated selection of international press coverage generated by the concept.

The story also received significant attention in Denmark, with features in leading publications such as Berlingske, Politiken, Bo Bedre, and SAS's in-flight magazine.

Wall Street Journal (US)

The Times Magazine (UK)

Condé Nast (UK)

Wallpaper* (UK)

GQ South Africa

Svenska Dagbladet