The Reinterpretation of a Classic

The Launch of DÉCA by TONI x BIG

Objective

Launch TONI Copenhagen’s first new faucet in more than 50 years. DÉCA was developed in collaboration with one of the world’s most renowned architecture studios, Bjarke Ingels Group (BIG).

Built on the belief that great design connects the past and the future, DÉCA is a contemporary reinterpretation of TONI Copenhagen’s iconic Christiansborg faucet.

Tasks

  • Identify and select the right agency and partners to execute the creative brief and ideas

  • Develop and plan the PR and marketing strategy

  • Align internal decision-makers, teams and external stakeholders

  • Define clear goals and objectives

  • Ensure timely delivery within budget

Results

  • Partnered with creative agency Kühl & Han

  • Executed the marketing launch in collaboration with Precis Digital

  • Achieved an 11% lift in ad recall

  • Secured press coverage in leading Danish newspapers and magazines

  • Delivered the project on time and within budget

As my family and I moved from Copenhagen to Aarhus, I only got to see some of the results of our work come to life.

Press

Børsen Pleasure (DK)

Arkitektur og Byggeri (DK)

Architonic (INT)

Bo Bedre (DK)